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MORIYUKI OCHIAI ARCHITECTS

- YUME MARCHE  -

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The following interior design was realized for a retail store/cafe of a company which runs its own farm, featuring seasonal produce and items, such as dairy products, sweets and bread, made using milk form said farm as the main ingredient.
Since the distinctive characteristic of their products is the fact that fresh produce and milk produced at the farm is used in each and all of them, we were tasked with providing a space to attractively display said products by evoking the imagery associated with the farmstead and the fresh high quality seasonal produce and milk, which is a key ingredient of their dairy products, throughout the entire space.

The design of the YUME MARCHE (dream market) features the golden sun and green forest associated with the farmland where vegetables are gown and fresh milk is produced. The combination of these two elements lend the store its characteristic palette and create an imagery brimming with the vitality of yellow and green tones, which come together in a signature gradation that spreads throughout the whole space like a wave of color filled with lively movement.

Clusters of four-sided fixtures sticking out from the upper part of the wall offer an enlarged representation of a tree trunk's uneven surface, thus lending the space the energy of plain wood conferred by their wooden accents.

The white translucent board of the milk counter describes a wavy line that adds movement and conveys the vibrant appeal of fresh milk. Meanwhile, randomly spaced wooden tiles were affixed to the lower part of the counter and each of them was painted with a slightly different pattern by hand through a long process not unlike that observed in the making of hand-made dairy products. The size of the tiles was designed to feel conformable to the hand and represents our attempt at creating a counter with a warm and familiar atmosphere.

Interestingly, the wavy contours of the dairy product shelves appear to depict a cow's udder or a splash of milk and are intended to obtain a cute design and foster a feeling of fondness toward the products on display.

Moreover, fixtures found at the center of the store are made up of hexagonal units, which can be freely assembled to accommodate varying quantities and types of produce on sale each day. Furthermore, it is possible to change the plane configuration of the store by joining these units together into one large merchandise display shelf or spacing them out as smaller isolated stands. Therefore, by changing the layout of the store and its products from day to day, we are able to recreate the animated bustling of a farmer's market, while facilitating and enhancing the shopping experience of shoppers walking inside the store.

The counter and shelves express the freshness and vibrant force of milk, while the spirit of the sun and forest run as one through the store like a wave of color, thus lending the space a sense of unity and creating an imagery brimming with vitality.
YUME MARCHE Store is a space that sends a perspicuous image as a store seeking to make fresh and high quality products from dairy farm milk and seasonal produce, which is at the base of all their products.


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牧場を運営する企業の、季節の野菜と、牧場の牛乳を原料とした商品(乳製品、スイーツ、パンなど)の販売店舗の空間デザイン。商品は、土壌作りからこだわる質の良い野菜と、牧場の新鮮なミルクを使用していることが特徴となっている。空間全体で、新鮮で質の良い季節の野菜と乳製品の原料であるミルクや牧場をイメージさせ、商品を魅力的に展示する空間を求められた。

市場(マルシェ)に並ぶ野菜を育む太陽、新鮮な牛乳を育む牧場の森、この二つの要素を重ね合わせ店舗全体を黄色と緑色で特徴付け、太陽と森の生命力に溢れるイメージを創り出す。太陽と森がグラデーション状に融合し、躍動感溢れる色の波となり、空間全体に広がっている。

壁面の上部には、木の幹の凹凸を拡大したような、四角形の棚が壁から飛び出るように配置され、木の質感を強調した素朴な木のエネルギーを空間に与えている。

ミルクのカウンターは、動きのある曲線を描く白の半透明板が新鮮なミルクの瑞々しい魅力を放つ。下部には木のタイルがランダムに貼られており、長い時間をかけて手作りしていく乳製品のように、手作業で一枚ごとに異なる模様の塗装を施し手に馴染みやすいタイルサイズに仕上げ、親しみのある暖かい雰囲気のカウンターの創出を試みた。

木製のミルクの什器は、乳製品への愛着が増すように、牛の乳やミルクが揺れているような曲線を描き、可愛らしい形状とした。

店内中央の野菜棚は、自由に組合せが可能な六角形状になっており、毎日の商品の仕入れ量や種類の変化に柔軟に対応できるものとなっている。すべてを連結して大型の商品棚にしたり、分割し小さい商品棚を点在させたりなど、組合せ方により店内の平面構成を変化させることができる。日々ごとに売場や商品の構成に変化をつけることで、市場のような活気のある賑わいを演出し、店内を自由に歩きながら商品を選ぶ楽しさを促進させた。

ミルクの新鮮で瑞々しい力を感じさせるカウンターや什器が点在し、太陽と牧場の森が融合した色の波が空間に漂い、すべてが一体となって生命力溢れる空間を構成している。
すべての商品の源である牧場のミルクと野菜から、新鮮で良質な商品作りを追求する店舗として、明快なイメージを発信する空間である。


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category : retail store/cafe
location : chiba japan
date : 2014
construction : aslego
special paint : osamu yamaguchi

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