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MORIYUKI OCHIAI ARCHITECTS

- MOMOM store -

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The following interior design was realized for a retail store of a company which runs its own dairy farm, featuring products, such as dairy products, sweets and bread, made using fresh milk as the main ingredient. We were tasked with providing a space to attractively display said products by evoking the imagery associated with the farmstead and milk, which is a key ingredient of their dairy products.

We envisioned a space brimming with the lively vital energy of fresh milk and the forest surrounding the farm on which milk cows are raised.

Inspired by the loving care with which each product on sale is crafted, we proposed a design bearing the hallmark of handcrafted work using a special paint on the walls and fixtures to impart abundant expressivity to the store. By drawing energetic patterns blending earthen and milky tones on the store walls and applying a color gradation produced by the resonance between wood and milk on the fixtures, we sought to give our design the dynamic chaotic beauty and the vibrant force of nature.

Tower-shaped fixtures(the milk-tree tower) are asymmetrically distributed in two areas found at the center and right side of the store. Moreover, their shape is inspired by the energy of the milk and forest , while their palette offers a contrast between green and white. As the plain and rough texture of the green part rises vertically from the bottom, shelves shaped like splashes of glossy white milk spring from the middle part before culminating in a lighting system molded like a fountain of overflowing milk to produce a form expressing the vitality of nature. Through the application of three different tones of green, each tower fixture creates different atmospheres, which enhances the visitors' enjoyment as they stroll through the interior of the shop.

Flanking the three towers are shelves with wavy edges that provide a warm and soft atmosphere, gently enfolding the persons facing them. Using a color finish that highlights the texture of wood, we applied a white gradation that progresses towards the edge of the shelves in order to produce a beautiful milky ripple effect. Interestingly, the part of the shelves that is closer to the fingers handling the products appear to depict soft, gentle, organic wavy contours, which are intended to obtain a lovable design that customers want to touch, while fostering a feeling of intimacy between them and the products on display.
Also found on the floor are two tables presenting a green to white gradation and suggesting the shape of an egg, from which emanates the combined vitality of the milk and forest .

The ceiling features long pieces of timber painted in dark and light green crossing with short pieces of plain wood, thus creating a deeply intricate canopy of branches and leaves that confer the warmth of wood and a light rhythm to the whole space. Furthermore, the menu plate echoes the organic shapes found in other fixtures, which evoke gorgeous glittering ripples made from fresh milk.

These features contribute to send out a strong image as a store seeking to make high quality products while lending the space the dynamism of fresh milk and the natural setting of the farmstead serving as a backdrop for said products.

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牧場を運営している企業の、新鮮な牛乳を原料とした乳製品の販売店舗の空間。新鮮な食材の力や良質な乳製品を育む牧場の自然環境をイメージさせ、商品を魅力的に展示する空間を求められた。

そこで、乳牛を育む牧場の森と、新鮮なミルクの、活き活きとした生命のエネルギーを空間全体に溢れさせたいと考えた。

販売する製品は愛情を持った手仕事で作り上げていくことから、壁や什器には特殊な塗装を用い、手仕事の痕跡が作り出す豊かな表情を与える。壁には、土とミルクが混ざり合い勢いの良い模様を描くように、什器には木材とミルクが共鳴しグラデーション状に溶け合うような色彩を施し、自然が生み出すダイナミックで無秩序な美しさや、瑞々しい力を与えることを試みている。

店舗中央と右側二つに分散配置されるタワー状の什器は、緑色と白色のコントラストを効かせ、森とミルクの共鳴するエネルギーが造形となり姿を現す。素朴で荒々しい質感をもつグリーン部分が垂直方向に立ち上がり、中央から艶のある白いミルク棚が溢れ出すように飛び出す。最上部からはミルク型の照明体が降り注ぎ、自然の生き生きとした力強さを感じさせる形態となっている。それぞれのタワー什器は微細に異なる質感と緑色を施し表情を変化させ、多様な印象を与える風景を生み出し、店内を散策する楽しさを促進させる。

三本のタワーの周囲には、波形の什器が囲むように配置され、人々を柔らかく包み込み、暖かく優しい雰囲気を演出。木の質感を活かした染色塗装仕上げで、棚の先端に向かってグラデーション状に白く変化し、美しいミルクの波紋のような形状となっている。什器を介して、人と商品の間に親密な関係性を与えることができるよう、商品を手に取る指先に近い部分は、柔らかく優しい有機的な曲線を描き人が触れたくなるような愛着を抱く形状とした。二つのテーブル型什器は、生命力を感じさせる卵形の造形とグラデーション色で彩られている。

天井には緑を濃淡に色付けした素朴な木材を配置し、葉と枝がつくる深く細かい陰影に覆われるような、木の暖かさと軽快なリズムを展開する。メニュー板は、新鮮なミルクが創り出す美しい波紋や煌めきを連想させ、造形が浮遊するように現れている。

製品の背景となる牧場の自然と、新鮮なミルクが生み出すダイナミズムを空間に展開させ、良質な商品作りを追求する店舗として力強いイメージを発信する空間の実現を目指した。

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category : shop and restaurant
location : japan
date : 2015
design team : Moriyuki Ochiai, Rosann Ling , Wakana Sujishi , Marina Masuda
construction : Aslego
special paint : Osamu Yamaguchi

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MORIYUKI OCHIAI ARCHITECTS

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