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MORIYUKI OCHIAI ARCHITECTS

- FOREST OF BUSINESS CARDS -

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The design for this exhibition gallery is themed around the Olympic Games, a space of discovery where people from all over the world gather and meet. The gallery features the-works of 200 artists on the front face of business cards and their contact information written in the back for visitors to take freely. We aimed to create a meeting place where 200 different card designs meet, revealing a complex interaction between individual cards and the whole.
We inserted the business cards in Styrofoam in order to confer the paper's fragile,fine and light properties onto its surroundings and reinforce the relationship between object, support and environment.
Visitors remove cards of interest, thus changing the exhibit density which in turn shifts their own focus.
This results in a complex and beautiful facade that changes from one moment to the next as would the Japanese Sakura(cherry) tree.

-Business cards=dotted colors-
The business cards are not randomly ordered.Some repeat in patterns but they are not exactly the same.For example,three cards are in one block ,four cards are in one block,five cards in one block・・・
The picture changes depending if you are close to the design or far away from object.If you are close you will only see one card.But if you step farther away,you will take in more cards and the nuance of the whole picture will change .
It seems transparent .They emit a transparent feeling and create a landscape with dotted colors.

-Sustainable Approach-
The Olympic game are held at different location around the world.This exhibition can be held anywhere in the using styrofoam.We can dissolve and reuse it after the exhibition period.
This display method gives one answer for reuse after removal in a temporary space planning.


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2016年に開催されるオリンピックの東京への招致活動(2016 exhibition、オリンピック・パラリンピック招致委員会、
日本グラフィックデザイナー協会、東京新聞共催 )イベントにおける展覧会場の空間デザインである。
世界の人々が集うオリンピックという「出逢い」のテーマのもと、200人のクリエイターが名刺カードの作品を作り、
来場者は自由に持ち帰るというもの。

展示方法としては、200種類のカードがこの会場で出逢い、個々のカードと全体が混ざり合うことで
新しい魅力になっていくものを目指した。
展示台に発泡スチロールを用い、カードの持つ繊細で軽やかな魅力を、名刺カードー展示台ー空間と
シームレスに連続させることで浮き上がらせる。

二百人の作品と来場者との出逢いによる全体風景は、
来場者の位置や展示密度の変化(好みのカードを持帰る)により刻々と変化していく

繊細な名刺の森の中、出逢い、そして別れ。
うつろいゆく、儚い、美しい風景。
旅人として彷徨い、出逢いの喜びで満たされていく・・


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category : exhibition design
location : ginza japan
date : 2009

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MORIYUKI OCHIAI ARCHITECTS

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